39% of Facebook users in the US, UK and Australia have donated money or goods to the relief efforts in Haiti - 13% via text messaging. Facebook Users 50 years old or over are twice as likely to make a donation than teenagers. 75% of respondents say they are not prepared for a natural disaster.
The union of the social networking site, Facebook, with the research company, Nielsen, provides statistics on the Haiti relief efforts in no time at all. Could this be a match made in heaven in terms of getting demographics at a low cost faster than traditional methods?
